Mike Relich
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Guess Inc., a global fashion-forward retailer, has taken the lead in using a litany of emerging technologies to improve its business and better its relationships with customers. At last month’s Retail Technology Conference, Guess SVP/CIO Mike Relich highlighted how the fast-growing retailer is adopting rather than fighting the "consumerization of retail" and as a result has already grown its mobile commerce business to 15 percent of its e-commerce revenue.Â
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