Mike Molinari

Soma Intimates' bra makeover videos are a multipurpose marketing tool that helps women find the best fitting, most comfortable product while enabling the brand to engage consumers via another online touchpoint (in addition to its website, third-party syndicated sites, video forums and social networking sites). As an added bonus, Soma Intimates also benefits from happy customers sharing the video with friends, which has lead to a virally driven uplift in sales.

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