An interview with Margaret Moraskie, vice president of e-commerce at the the women's apparel and accessories catalog/multichannel retailer Boston Proper.
Michael Tiernan
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
By Alicia Orr With all of the excitement of the Internet in the past few years, some catalogers have forgotten the most basic rule of direct marketing; that it must first focus on providing customer satisfaction. One company that has not forgotten this is The Mark Group, the Boca Raton, FL-based company that publishes the Boston Proper, Charles Keath and Mark, Fore & Strike catalogs. As company CEO Michael Tiernan projected a year and a half ago: "As e-commerce evolves... ultimately success is not dependent on Web traffic, click-through rates or market capitalization, but on earning customer trust on every single transaction." Today, a
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