Maybelline

Sears announced the expansion of beauty departments to more than 100 store locations and Sears.com. The new cosmetics departments will include beauty products from such well-known brands as L'Oreal, Maybelline, Revlon and CoverGirl, in a range of hues for every woman.

eBay will use an outside firm to sell and serve up ads on its marketplace and will embed ads into the site to avoid driving shoppers off-site. Triad Retail Media will manage all on-site display advertising for eBay.com and eBay Motors. eBay said the ads will be more relevant and customized, and it will use Triad to create sponsored landing pages on eBay that will highlight seasonally relevant and interactive content, and inspire new purchases through integrated merchandising with eBay listings. The move will further disenfranchise small sellers unable to afford sponsored landing pages to drive traffic to their