eBay Ramps up Advertising on Its Marketplace through Third-Party Agreement

eBay will use an outside firm to sell and serve up ads on its marketplace and will embed ads into the site to avoid driving shoppers off-site. Triad Retail Media will manage all on-site display advertising for eBay.com and eBay Motors. eBay said the ads will be more relevant and customized, and it will use Triad to create sponsored landing pages on eBay that will highlight seasonally relevant and interactive content, and inspire new purchases through integrated merchandising with eBay listings. The move will further disenfranchise small sellers unable to afford sponsored landing pages to drive traffic to their