Michaels Stores, the arts and crafts retailer, launched an online holiday planning tool this past July designed to take the stress out of holiday gift-giving for users as well as reward them and get them more engaged with the brand. The loyalty campaign, dubbed "Make Your Joy," was designed and executed using a multichannel promotion and loyalty platform from ePrize and will last through the holiday season.
Matt Wise
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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