Mark Larson

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

New York City -- An overwhelming majority (72%) of retailers report having a “great deal” of cash on their balance sheets and nearly half of them plan to invest some of it on information technology going forward, according to a survey by KPMG. At the same time, the executives’ assessment of the overall business outlook reflects only modest improvements in revenue and hiring in 2012. According to the survey, 47% of the retailers said they intend to increase spending in information technology over the next year, by far the highest priority investment area. Other significant areas of investment for

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