Lisa Dominish
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
While cause marketing — i.e., retail-driven marketing that benefits a nonprofit organization or supports a social cause in some way — isn’t new, it seems as though it’s in the midst of a rebirth. In fact, according to the IEG Sponsorship Report, corporate cause marketing programs will grow 3.7 percent in 2016, reaching $2 billion in marketing spend.
More Blogs
