Content marketing has become a favored way for retailers and brands to engage their customers, establish brand awareness and thought leadership, and, ultimately, help them sell more products. In episode 32 of Total Retail Talks, Lisa Dominish, director of e-commerce at Rachel Roy, discusses how the women's fashion retailer is using content as part of its overall marketing strategy.
Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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