PureFormulas.com, an online retailer of health supplements, has realized a 30 percent increase in sales and a $30,000 reduction in ad spend since implementing a search program that focuses on in-stock inventory.
Jose Prendes
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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