Joe Clark

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

For Wisteria, an omnichannel retailer of distinctive home furnishings and accessories, sales growth has come easier than for a lot of other brands. The company has consistently grown revenue since its founding in 2000. Last year, for example, saw revenue increase 25 percent. What was missing — at least to Wisteria's standards — was profitability. To help in that area, Wisteria has partnered with NetSuite to deploy the software provider's SuiteCommerce and POS solutions in an effort to become a more efficient (and profitable) organization. 

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