Jim Moore

Taylor Knight Visit Author's Page Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.

January 26, 2017Responsive Design Nets Increased Conversions for Costume SuperCenter

September 9, 2011Birkenstock Central: How to Increase Email Sales via Lifecycle Management

In a session at the recent eTail conference in Boston, Jim Moore, president and CEO of The PSNE Group, parent company of online footwear retailer Birkenstock Central, discussed how his company’s email program has leveraged customer lifecycle management techniques to increase revenue from the channel. Moore focused on three specific areas of Birkenstock Central’s email program: acquisition, triggered messaging and re-engagement campaigns.

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