Jennifer Pearson

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Effy Jewelry is an omnichannel retailer that has a strong brick-and-mortar presence in the Caribbean and Alaska, catering to consumers on cruise ships. The problem was that customers would get off the ship, make a purchase in one of Effy's retail stores and the brand would never hear from them again. The retailer didn't have a system in place for effectively collecting customer data in-store, making future communication a challenge.

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