Effy Jewelry is an omnichannel retailer that has a strong brick-and-mortar presence in the Caribbean and Alaska, catering to consumers on cruise ships. The problem was that customers would get off the ship, make a purchase in one of Effy's retail stores and the brand would never hear from them again. The retailer didn't have a system in place for effectively collecting customer data in-store, making future communication a challenge.
Jennifer Pearson
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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