Jennifer Kwiatkowski

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Plow & Hearth engages its customers and prospects via a multitude of marketing vehicles — catalogs, email, direct mail, affiliate marketing, search engine marketing, TV and radio ads. With that mix comes the challenge of determining the best way of contacting consumers. Does a customer who received a catalog yet purchased via the web still need to be mailed an expensive catalog?

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