Plow & Hearth engages its customers and prospects via a multitude of marketing vehicles — catalogs, email, direct mail, affiliate marketing, search engine marketing, TV and radio ads. With that mix comes the challenge of determining the best way of contacting consumers. Does a customer who received a catalog yet purchased via the web still need to be mailed an expensive catalog?
Jennifer Kwiatkowski
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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