For multichannel retailer Deb Shops, a seller of junior and plus-sized apparel and accessories for women aged 13 to 25, combining the power of two of online retail's most profitable channels — social media and search — has brought increased brand awareness, more site traffic and ultimately increased sales.
David Larkins
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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