In a surprise move, leading teen retailers announced last week that they're moving away from overly sexualized images in their stores and advertising. Why are they taking sexy back, especially in an industry where "sex sells"? They want to distance themselves from the controversial images they've used in the past that have brought negative attention — and possibly sluggish sales.
Colleen Brown
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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