Staying true to its 115-year-old brand heritage while evolving to remain relevant to today's consumers is the challenge facing cross-channel retailer Filson. The company's Vice President of Direct Sales Harold Egler outlined those challenges as well as how the company embraces its history in a keynote presentation yesterday at NEMOA's directXchange conference in Groton, Conn.
C.C. Filson
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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