C.C. Filson

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Staying true to its 115-year-old brand heritage while evolving to remain relevant to today's consumers is the challenge facing cross-channel retailer Filson. The company's Vice President of Direct Sales Harold Egler outlined those challenges as well as how the company embraces its history in a keynote presentation yesterday at NEMOA's directXchange conference in Groton, Conn.

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