Amitai Sasson

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

With the release of the latest version of its mobile app in September,, an online retailer of wall art, wanted to create better engagement with customers, many of whom had already downloaded an earlier version of the company's app.

It all started last summer. Like so many other women, Stacy Sasson, the wife of's CEO David Sasson, got hooked on Pinterest. So hooked, in fact, that she told the company about how amazing the new social media site is. Considering that Stacy represents the target demographic for, and the fact that its products are perfect for such a visual social media site like Pinterest, the retailer realized this was an opportunity it couldn't pass up.

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