Al Lalani

You heard all about social commerce last year. Pinterest’s “Buy” button, Facebook&

With over 130 million users, the Facebook-owned photo-sharing app Instagram is being used by 67 percent of top brands. Marketers have been swift to realize the potential impact of Instagram by integrating it into their off-site social strategies. Yet the golden question remains: Can Instagram generate return on investment? Or are we all just wasting our time on yet another social network distraction.

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