Westminster, Colo.

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

All About ROI has learned that NextAction, a Westminster, Colo.-based co-op database, last week signed an agreement with a majority investor, General Catalyst (GC) to take over the co-op database. GC is a venture capital and private equity firm with nearly $2 billion under management.

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