The arrival of Google Buzz represents the latest twist in an already confusing landscape for social media. Can it displace or aggregate our existing hubs of social networking, like Facebook for personal friends and LinkedIn for colleagues? Regardless of the success or failure of Buzz, there are three major implications for marketers.
Bad publicity has equated behavioral targeting to spying. Despite its negative reputation, when used appropriately as a marketing tool, behavioral targeting actually can help combat intrusive advertisements and marketing messages to consumers. Here are five ways to help you use it effectively: