Sunrise, Fla.

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

) Bloomingdale’s has opened its first outlet store, in Potamic Mills, Woodbridge, Va. A second unit is scheduled to open on Aug. 27, in Bergen Town Center, Paramus, N.J. With approximately 22,000-sq.-ft. of selling space, the store sells men’s, women’s and children’s apparel and accessories and intimate apparel. It has a stylish discount look, with a black and white motif. In October, Bloomingdale’s plans to open an outlet in Dolphin Outlet Center, Miami, Fla., followed by a store in Sawgrass Mills, Sunrise, Fla., in November.

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