Southfield, Michigan

Less than three months after JC Penney named former Kraft Foods exec Debra Berman to lead the retailer's marketing strategy, she's brought in a whole new agency team, including Doner, EVB and Victors & Spoils, to step up the company's advertising. Their first order of business? A holiday campaign. Ms. Berman, senior VP-marketing, said she determined in September that the