JCP's Berman Brings In New Batch of Shops to Assist Turnaround

Less than three months after JC Penney named former Kraft Foods exec Debra Berman to lead the retailer's marketing strategy, she's brought in a whole new agency team, including Doner, EVB and Victors & Spoils, to step up the company's advertising. Their first order of business? A holiday campaign. Ms. Berman, senior VP-marketing, said she determined in September that the