Problem: Weaver's Flooring America, a franchise location of retailer Flooring America, sought a more detailed and optimized marketing mix to reconnect with its local customer base. Solution: Outsourced its store and direct marketing planning to a local marketing automation technology and services provider. Results: Gained boost in sales and cost savings from lowered marketing complexity.
Shenandoah Valley
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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