With shallow pockets but a deep commitment to promote "living wages," women's advocacy group UltraViolet has peppered Target with cheap location-focused online ads, challenging it to match Wal-Mart's promise of $10-an-hour base pay. The nonprofit advocacy group launched its campaign on Tuesday. With a budget of just $5,000, it purchased online ads that appear on the browsers of people surfing the web within an approximately 1,000-feet radius of three stores in Minnesota, Pennsylvania and Nebraska.

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