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Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Venture-backed companies tend to be obsessed with using the efficiency of the web to "disrupt" old business models. But for two-year-old men's fashion company Frank & Oak, building a brand name from scratch meant turning to the decidedly costly, old-school practice of printing a magazine. "Creating content is not a cheap offering, but it speaks to the kind of brand a

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