Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Venture-backed companies tend to be obsessed with using the efficiency of the web to "disrupt" old business models. But for two-year-old men's fashion company Frank & Oak, building a brand name from scratch meant turning to the decidedly costly, old-school practice of printing a magazine. "Creating content is not a cheap offering, but it speaks to the kind of brand a

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