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While it seems online shopping is the way of the future, Gap is doing just the opposite. Its Athleta brand specializes in women's active wear, and now has its own brick-and-mortar store. Janet Babin reports on how this move might help the brand. Athleta apparel. (Athleta/Gap Inc.) More on Retail TEXT OF STORY Kai Ryssdal: We're off to the land of retail for this next story. We hear all the time these days about the growth of online sales, about how brick-and-mortar stores may soon be a thing of the past. Gap reversed the trend today. It opened a