Lindenhurst, Ill.

An off-and-on customer of OfficeMax, Mike Seay has gotten the office supply company's direct mail for years. But the mail that the grieving Lindenhurst, Ill., father said he got from OfficeMax last week was different. It was addressed to "Mike Seay, Daughter Killed in Car Crash." Strange as that sounds, the mail reached the right guy. Seay's daughter Ashley, 17, was killed in a car crash with her boyfriend last year. OfficeMax somehow knew.