In the opening session of NEMOA's directXchange conference in Boston yesterday, Moosejaw's CEO Eoin Comerford discussed how his brand has cultivated this passionate customer base. He left attendees with four tips on how they can build a brand that customers will love (and in some cases hate).
Grosse Pointe, Mich.
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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