Edgewood

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Cause-based marketing — i.e., attaching your business to a philanthropic endeavor or social cause — has become increasingly popular among retail brands today. Consumers want to know that the brands they're purchasing from are committed to more than just growing their bottom lines. They expect retailers to be involved in the communities where they operate, whether that means donating to the local children's hospital or helping to build a park. Three retailers that are at the forefront of cause-based marketing when it comes to environmental sustainability are Kohl's, Ikea and Staples.

Francesca's Holdings Corporation today announced the pricing of its initial public offering of 10 million shares of common stock at a price of $17.00 per share. The shares will be listed on the NASDAQ Global Select Market and will trade under the symbol "FRAN" beginning today.

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