Cause-based marketing — i.e., attaching your business to a philanthropic endeavor or social cause — has become increasingly popular among retail brands today. Consumers want to know that the brands they're purchasing from are committed to more than just growing their bottom lines. They expect retailers to be involved in the communities where they operate, whether that means donating to the local children's hospital or helping to build a park. Three retailers that are at the forefront of cause-based marketing when it comes to environmental sustainability are Kohl's, Ikea and Staples.
Edgewood
Menomonee Falls, Wis. -- Kohl’s Department Stores on Tuesday announced activation of the company’s largest solar project at its 1 million-sq.-ft. e-commerce fulfillment center in Edgewood, Md. The center opened in 2011 and recently earned LEED...
Francesca's Holdings Corporation today announced the pricing of its initial public offering of 10 million shares of common stock at a price of $17.00 per share. The shares will be listed on the NASDAQ Global Select Market and will trade under the symbol "FRAN" beginning today.
Kohl’s has closed on the purchase of a building for a new e-commerce distribution center. It's expected to open in July 2011, and the 602,000-square-foot building will fulfill Kohls.com purchases, and Kohl’s will expand the facility to 1 million-square-feet by 2012.