Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success. 

After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth. 

Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.

Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.

“I’ve officially had enough, and I’m done sitting around letting it happen. This morning I paid $3.97/gallon for regular unleaded gas.”
I wrote the above paragraph just three short months ago in my April 29 column.
Yesterday, I paid $3.87 for a gallon of regular gas, and, believe it or not, I was thrilled to death. It’s incredible how quickly perspective can change.
The truth is, gas prices are down about 30 cents here in Florida in the last few weeks. And part of that’s because we finally took a stand. As of last Friday evening, oil prices were just more than

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