The pressure is on for apparel retailers, as two new competitors are planning their entry into the U.S. discount space. Swedish fast-fashion retailer H&M said on Thursday it will bring two of its secondary retail brands, & Other Stories and COS, to the U.S. this year. Last week, General Growth Properties CEO Sandeep Mathrani told CNBC the retailer was looking to bring these concepts to the U.S. The higher-priced COS brand will open two domestic locations, in
For cross-channel retailer Quiksilver, which designs, produces and distributes a mix of branded apparel, footwear, accessories and related products for outdoor sports lifestyle enthusiasts, the launch of 10 new e-commerce sites in Europe signaled the growth of the brand beyond its traditional markets of the United States and Australia. Consumers in Austria, Belgium, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Spain and the United Kingdom — not exactly surfing hotbeds — now can purchase Quiksilver gear and apparel online.
Quiksilver recently launched e-commerce sites in 10 countries over just a few months’ time. The outdoor sports lifestyle retailer's use of the Demandware cloud-based e-commerce platform made possible rapid rollouts of sites in Austria, Belgium, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Spain and the United Kingdom. "Quiksilver had a very aggressive market expansion strategy and we needed a platform that would allow us to roll out multiple sites across geographies in a fast, efficient way," said Quiksilver's Senior Vice President of Digital Nicolas Foulet in a statement.
/PRNewswire/ -- American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, has announced the launch of three new merchant stores on Amazon Marketplace in the United Kingdom, Germany and Japan. The three new stores follow the success of American Apparel's US deal with Amazon, which launched in 2010. The stores were launched in order to reach out to customers who are new to American Apparel and its products. "With our origins as a wholesale manufacturer, our emphasis has always been on dependable, quality products. We're really excited to let them speak for themselves on Amazon and
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American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, has announced the launch of a new mobile store serving Japan. The store, located at mobile.americanapparel.co.jp, will be the company's first venture into the mobile e-commerce space. Japan was chosen for the launch as its customers are among the most attuned to the potential of mobile shopping. "Mobile marketing is more important in Japan than in any other region. The majority of teenagers in Japan actually use their mobile phones for apparel shopping..."