Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success. 

After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth. 

Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.

Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.

Dick’s Sporting Goods isn’t the only rapidly growing sporting goods chain based in the Northeast. Lesser know Olympia Sports based in Westbrook, Maine, recently surpassed its 200th location and has begun a march south and west from its home state. The company plans to open 25 stores during its current fiscal year, including its first store in West Virginia and others in states south of New York. A similar pace of expansion is expected for the following fiscal year beginning in October. Most of Olympia’s 207 stores are located in the far Northeastern markets of Maine (29 stores), Massachusetts

Best Buy's attempt to cross the Atlantic and deliver US-style retailing to British consumers has failed miserably, with the retailer planning to close all of its big box stores in the UK. It may have suffered from bad timing, but its retreat shows that even the most successful retail formats can fail if they do not adapt to changes in their target markets. US electronics retailer Best Buy has signaled its brand's retreat from the UK, just 18 months after it opened its first big box store. By the time it closes all of its stores at the end

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