Shopping Then and Now: Five Ways Retail Has Changed and How Businesses Can Adapt?
Happy Friday everyone! As our multiscreen world grows and evolves, retailers are learning they need to adapt - and quickly. A recent Google Insights blog post shared five ways retail has changed over the years. One of the most significant differences is mobile.
"As the lines blur between online and offline, innovative retailers are integrating mobile into their brick-and-mortar store experience. When shoppers search for a store name or category, they expect to see a map with directions, a phone number that they can easily click-to-call, or special offers that match their location and time of day. Adidas worked with their agency iProspect to evaluate how mobile clicks on their store locator links were driving in-store sales, and found that for a mobile investment of $1 million, the value brought by store locator clicks in mobile ads generated an extra $1.6 million in sales."
What do you think is the most significant change in retail over the last 5 years? Let us know by commenting below.
— Pointsmith (@PointsmithPOP) June 28, 2013