5 Best Practices to Grow Your Gift Card Program

Gift cards, both physical and digital versions, continue to grow in popularity with consumers. The global gift card market is forecasted to reach $1.5 trillion by 2032. The 2024 Multinational Merchant Gift Card Infographic from NAPCO Research and Blackhawk Network reveals common themes revealed across the Australia and the United States' gift card markets, along with tips to power up your gift card program's potential. Dive deeper into the rankings with our country-specific reports, available for download here.