Blackhawk Network

The recently released 2023 Merchant Gift Card Omnicommerce Evaluation, Australia Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, features an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings. The report seeks to provide an omnicommerce view into the consumer gift card purchase and recipient experience. The full report can…

As part of the 2023 UK Retail Gift Cards Evaluated: Comprehensive Guide for Best Practice and Opportunities, UK Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, best practices for the three channels evaluated (digital/e-commerce, in-store, mobile) were included. The best practices are intended to help readers improve the performance of…

The global gift card market is forecasted to reach $1.4 trillion by 2026. The 2023 Multinational Merchant Gift Card Infographic from NAPCO Research and Blackhawk Network reveals average omnicommerce scores from Australia, the United Kingdom, and the United States, along with best practices for maximizing your gift card program's potential.

As part of the 2023 US Merchant Gift Card Omnicommerce Evaluation, US Edition, a comprehensive report produced by Total Retail in conjunction with sponsor partner Blackhawk Network, best practices for the three channels (digital/e-commerce, in-store, mobile) evaluated were included. The best practices are intended to help readers improve the performance of their gift card programs, including…

The sixth annual Merchant Gift Card Omnicommerce Evaluation from NAPCO Research and Blackhawk Network is the most in-depth study of the gift card industry available today. This assessment included 175 criteria designed to evaluate expected and emerging capabilities for over 100 merchants' in-store, online and mobile (web and app) gift card offerings.

NAPCO Research, in conjunction with Blackhawk Network, recently executed a comprehensive review of the state of Australian-based merchants’ gift card programs. The subsequent report included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The report features data and analysis from the assessment of…

As part of the recently released report, 2022 Merchant Gift Card Omnicommerce Evaluation, UK Edition, produced by NAPCO Research and Blackhawk Network, there were actionable tips included to help readers improve the performance of their gift card programs across three primary channels: e-commerce/digital; in-store; mobile. Merchants would be wise to implement these tips as they seek…

NAPCO Research, in conjunction with Blackhawk Network, recently executed a comprehensive review of the state of U.K.-based merchants’ gift card offerings. The subsequent report included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The report features data and analysis from the assessment of…

NAPCO Research’s fifth annual gift card industry research report, sponsored by Blackhawk Network, provides a comprehensive review of U.S.-based merchants' gift card programs. One-hundred total retailers were evaluated in the omnicommerce assessment.

Consumer demand for gift cards, both physical and digital, continues to rise. According to the Gift Cards - Global Market Trajectory & Analytics report, the global gift card market is forecast to reach $1.4 trillion(USD) by 2026, growing at a compound annual growth rate of 11 percent over the analysis period (2020 to 2026). More…