Blackhawk Network

2024 Digital Gift Card Leaders - U.S. Edition
May 7, 2024 at 11:04 am

During the 2023 holiday season, gift cards were the No. 1 most requested gift for the 17th consecutive year. This isn't surprising, with projections indicating that the U.S. gift card market will reach a value of $267.3 billion by 2028. For the seventh consecutive year, NAPCO Research and Blackhawk Network (BHN) have collaborated to produce their market-leading report on the gift card industry. This comprehensive benchmark study focuses on 135 unique criteria designed to assess e-commerce gift card programs. It offers invaluable insights into best practices that can be integrated into your company’s own gift card program, along with innovative approaches to optimize gift card performance. Download this report to maximize the potential of your gift card program and stay ahead of your competitors and the industry.

How the Gift Card Programs of Retail Product Verticals Stack Up
July 20, 2023 at 5:42 pm

The recently released 2023 Merchant Gift Card Omnicommerce Evaluation, Australia Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, features an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings. The report seeks to provide an omnicommerce view into the consumer gift card purchase and recipient experience. The full report can…

8 Tips for Increasing Gift Card Sales
June 14, 2023 at 7:47 pm

As part of the 2023 UK Retail Gift Cards Evaluated: Comprehensive Guide for Best Practice and Opportunities, UK Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, best practices for the three channels evaluated (digital/e-commerce, in-store, mobile) were included. The best practices are intended to help readers improve the performance of…

2023 Multinational Merchant Gift Card Infographic
May 17, 2023 at 12:31 pm

The global gift card market is forecasted to reach $1.4 trillion by 2026. The 2023 Multinational Merchant Gift Card Infographic from NAPCO Research and Blackhawk Network reveals average omnicommerce scores from Australia, the United Kingdom, and the United States, along with best practices for maximizing your gift card program's potential.

9 Best Practices for Improving Gift Card Program Performance
May 8, 2023 at 4:05 pm

As part of the 2023 US Merchant Gift Card Omnicommerce Evaluation, US Edition, a comprehensive report produced by Total Retail in conjunction with sponsor partner Blackhawk Network, best practices for the three channels (digital/e-commerce, in-store, mobile) evaluated were included. The best practices are intended to help readers improve the performance of their gift card programs, including…

2023 Merchant Gift Card Omnicommerce Evaluation - US Edition
April 14, 2023 at 2:17 pm

The sixth annual Merchant Gift Card Omnicommerce Evaluation from NAPCO Research and Blackhawk Network is the most in-depth study of the gift card industry available today. This assessment included 175 criteria designed to evaluate expected and emerging capabilities for over 100 merchants' in-store, online and mobile (web and app) gift card offerings.

The Australian Merchants With the Top Omnicommerce Gift Card Programs
October 6, 2022 at 5:44 pm

NAPCO Research, in conjunction with Blackhawk Network, recently executed a comprehensive review of the state of Australian-based merchants’ gift card programs. The subsequent report included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The report features data and analysis from the assessment of…

Tips to Help Merchants Boost Gift Card Sales
September 28, 2022 at 5:32 pm

As part of the recently released report, 2022 Merchant Gift Card Omnicommerce Evaluation, UK Edition, produced by NAPCO Research and Blackhawk Network, there were actionable tips included to help readers improve the performance of their gift card programs across three primary channels: e-commerce/digital; in-store; mobile. Merchants would be wise to implement these tips as they seek…

Ranking the UK Merchants With the Top Omnicommerce Gift Card Programs
September 21, 2022 at 9:30 am

NAPCO Research, in conjunction with Blackhawk Network, recently executed a comprehensive review of the state of U.K.-based merchants’ gift card offerings. The subsequent report included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The report features data and analysis from the assessment of…

2022 Merchant Gift Card Omnicommerce Evaluation — US Edition
August 2, 2022 at 9:00 am

NAPCO Research’s fifth annual gift card industry research report, sponsored by Blackhawk Network, provides a comprehensive review of U.S.-based merchants' gift card programs. One-hundred total retailers were evaluated in the omnicommerce assessment.