The Total Retail staff can be contacted at 1500 Spring Garden Street, Suite 1200, Philadelphia, PA 19130 or at 215-238-5300.

Melissa Campanelli, Editor-in-Chief/Content Director
Melissa CampanelliMelissa Campanelli is the editor-in-chief/content director of Total Retail, which publishes a quarterly print issue, daily e-newsletter (Total Retail Report) and daily-updated website, as well as hosts live and virtual events that are all about retail. Melissa is also the co-founder of the Women in Retail Leadership Circle, a sister brand of Total Retail. Prior to joining NAPCO Media, parent company of Total Retail, Melissa spent 10 years at DM News, where she was first a senior editor and then deputy editor. She’s also a leading expert in small business e-commerce and author of the books “Entrepreneur Magazine’s Open an Online Business in 10 Days” and “55 Surefire Internet Businesses You Can Start for Under $5,000.” Melissa can be reached at (718) 788-1772 or

Joe Keenan, Executive Editor
Joe KeenanJoe Keenan is the executive editor of Total Retail. In addition to writing and editing content for the quarterly print magazine, Joe oversees Total Retail Report, the publication’s daily e-newsletter. He’s also responsible for managing Total Retail’s editorial webinars, as well as hosting live events throughout the year, including Retail Roundtable dinners. In addition, he is a frequent host of Total Retail’s podcast, Total Retail Talks. Joe contributes to Total Retail’s sister brand, Women in Retail Leadership Circle, producing and editing content for its weekly e-newsletter, Inner Circle. Previously, Joe served as senior editor at Reed Technology & Information Services. Joe can be reached at (215) 238-5435 or

Caitlin Palmieri, Senior Editor
Caitlin SullivanCaitlin Palmieri is senior editor for Total Retail, its e-newsletter, Total Retail Report, and website, Caitlin is also the associate content editor for the Target Marketing Group’s web-only brand, eM+C. Before coming to NAPCO Media, Caitlin earned a bachelor’s degree in journalism from Temple University in the winter of 2011.Caitlin can be reached at 215-238-5437 or


Editorial Advisory Board

  • Peter Cobb, Co-Founder and Former Executive Vice President, eBags; Board of Directors, DSW
  • Henry Coleman, Director of Marketing, Hammacher Schlemmer
  • Jenn McClain-De Jong, Chief Marketing Officer, iFLY Indoor Skydiving
  • Lauren Freedman, Senior Vice President, Digital Strategy and Chief Merchant, the e-tailing group, a division of Astound Commerce
  • Mark Friedman, President, E-Commerce, Steve Madden Ltd.
  • Jim Garlow, Director of Content and Creative, CDW
  • Ricky Joshi, Co-Founder and Chief Marketing Officer, Saatva
  • Charlie Larkin, Senior Director, GameStop Technology Institute
  • Richard E. Last, Chairman of the Board of Directors,
  • Joe Milano, Former Senior Vice President, General Manager, Digital Retail and E-Commerce, Saks Fifth Avenue
  • Aubrie Pagano, Co-Founder and CEO, Bow & Drape
  • Brian Schultz, Director of E-Commerce, Crate and Barrel
  • Kristin Smith, Director, Digital Commerce, Chico’s FAS
  • Kathy Doyle Thomas, Executive Vice President, Half Price Books