Richard Armour is SVP, Ecommerce at Michaels, responsible for all aspects of the ecommerce business, including revenue accountability, content strategy, search engine optimization, product management, analytics & more. His focus is on reducing friction across the digital ecosystem to create a seamless omnichannel experience.
Prior to Michaels, Richard was Vice President, Omnichannel for GameStop where he was responsible for the GameStop.com business and accelerating ecommerce growth and integrating the site and store experience. He led several initiatives including the ecommerce redesign and replatform as well as launching an online advertising platform and program.Â
Richard holds a BS in Business Administration from the University of Texas at Dallas and an MBA in Marketing and Information Systems from Indiana University. He is also a board member with James Avery.
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