Yahoo! Search Marketing

Before the 2010 Super Bowl, what was the most watched television show? Surprisingly, it was the final episode of "M-A-S-H." The record stood for over 25 years, even with a growing population. In 1983 there were essentially three networks, so the television audience didn’t have many choices. This was a marketer’s dream. Not only could you reach a massive audience, but you could count on these significant shared experiences as common points of reference.

Yahoo Stores rolled out its first release of the year with a number of enhancements, including new ways to let customers know about its "Saved Cards" feature. Saved Cards lets customers go through checkout without having to re-enter their payment and billing address information every time they shop at a merchant's Yahoo Store.

A U.S. judge has ordered Google, Yahoo, Twitter and Facebook, among others, to delist domain names linked to websites selling counterfeit goods. It represents a significant step in the ongoing battle against the sale of fake items online.

By consistently producing the highest return on investment of any marketing vehicle, it’s easy to see why email is a part of most every marketer’s toolbox. The challenge is getting your email message to stand out among the clutter. That encompasses a number of factors, including first and foremost getting your message delivered. After that, catchy subject lines, relevant content, enticing offers, great creative, among other things will determine whether your message connects with consumers.

A compilation of this year’s best and brightest ideas in our annual 50 Best Tips issue.

Inside KISS frontman Gene Simmons' mansion, it's hard to figure out where to start. The merchandise almost amounts to sensory overload. "My favorite piece of merchandising is me," Simmons said while giving a tour to Yahoo Finance of his home office.

In the July/August issue of Retail Online Integration, I discussed how important merchandising, strong navigation, instigated chat and customer reviews will be to achieving online selling success this holiday season. Here are five more things you should consider doing with your e-commerce site before it's too late.

Facebook and Twitter both broke records last month with the highest number of visitors seen by both sites, according to data released by comScore. For the month, Facebook was the fourth most visited website in the U.S., behind Google, Yahoo, and Microsoft.

Now that Etsy CTO Chad Dickerson is in the role of CEO, replacing founder Rob Kalin in July, the company had to find someone to oversee the technology. Dickerson looked no further than his own team, recruited from his alma mater, Yahoo. Dickerson named VP of Engineering Kellan Elliott-McCrea his replacement as Chief Technology Officer. Elliott-McCrea came to Etsy in July 2010 from Yahoo's Flickr photo service, and before that, he was an engineer at Odeo. Dickerson wrote that Elliott-McCrea has driven the "moving fast at scale" ethos and has been the catalyst in building its "just ship" culture.

In a session yesterday at the Internet Retailer Conference & Exhibition in San Diego, Brandon Proctor, vice president of marketing at Build.com, and Jared Blank, vice president of e-commerce at Tommy Hilfiger, discussed how their brands have benefited from retargeting.