Target
As August approaches, the back-to-school (BTS) shopping season is on the minds of retailers everywhere. Recently, we covered Targetโs college supply registry, which rolled out this year to capture some of the early BTS shopping dollars. However, according to our Shopper Insight Survey, 63 percent of BTS shoppers plan to do the majority of theirโฆ
Target is taking a new approach to help veteran employees stay up-to-date with technology, social media and marketplace trends. Younger Millennial workers are "reverse mentoring" the baby boomer company leaders.
Target is taking an innovative approach to back-to-school (BTS) season this year by involving kids every step of the way, from marketing to product development. The retailer announced Monday that it will build on the success of its kid-inspired Cat & Jack and Pillowfort lines by relying on kids to direct how it will fund schoolโฆ
Target updated its point-of-sale cash register software and its coupon policy to make sure discounts are accurate at checkout.
Black Friday is coming five months early for some retailers. Stores including Target, Sears and Banana Republic are offering deals around the same time as Amazon.comโs Prime Day sale, which occurs tomorrow. Competing retailers are betting that customers in the mood to shop โ and maybe do some online price comparison โ will head to more than just Amazon. Total Retail'sโฆ
Among the more common strategies used to engage back-to-school shoppers early is advancing advertising and promotional schedules.
Jen Coleman and Laura Wiertzema have created the @TargetDoesItAgain Instagram account to act as personal shoppers for Target customers.
Many new dads celebrated their first Fatherโs Day this past Sunday, and you can add Carolina Pantherโs quarterback Cam Newton to that list. With his new dad status, Newton teamed up with Target to offer his fresh perspective to shoppers looking for gifts. The quarterback gave advice to young fans in the Charlotte area asโฆ
In today's news roundup, find out why Home Depot is suing Visa and MasterCard; the issue that almost caused Macy's workers in New York City to go on strike; Wal-Mart's strategy for optimizing in-store workers; and Target's latest collaboration.
Target is asking many suppliers to take on up to an extra 3 percent to 5 percent of the cost of promotions and price cuts after slow sales so far this year. Retailers often use price discounts combined with promotions to sell slow-moving items and make room for newer products. Suppliers also have their own offers andโฆ