J. Jill Sold Again
March 17, 2011

Golden Gate Capital Corp., a private equity firm, agreed to sell a majority stake in the J. Jill clothing business to Arcapita Bank BSC, a Bahrain-based investment bank, less than two years after buying the company.

A Leg Up on the Competition: Talbots' Photoshop Mishap
February 11, 2011

We know Talbots is going to a new image, but we're not sure this is the best way to go about it. The brand's Eyelet Cover-up can apparently be worn not only after a swim, but after a haphazard Photoshop job.

Key Talbots Executive Leaving
February 11, 2011

Women's clothing chain Talbots said that a key executive, chief stores officer John Fiske, is leaving the company, which is struggling to turn itself around.

How Retailers Have Turned the Boomer Woman Into the Ideal Multichannel Shopper
January 27, 2011

VibrantNation.com is the leading online community for baby boomer women, a site where they connect on issues unique to their stage of life. After more than two years of asking them to explain what that lifestage means, I can report one nearly uniform emotion they all share: they hate shopping in retail stores.

Talbots' Strong 2Q Due in Large Part to Holding Prices Steady
September 10, 2010

Talbots said it returned to profitability in the second quarter, but sales fell because the company kept the line on prices to a large degree. While the recession has made it common to deeply discount, "We did not react to what became a very aggressive promotional environment," Chief Executive Trudy Sullivan said. Instead, Talbots went after margin growth — or getting the most return on the dollars it did take in — and continued to balance cost cutting with rebuilding efforts.

Talbots Pushes to Attract a Younger Audience
April 14, 2010

After spending last year atop the retail death-watch list, Talbots Inc. is now a favorite on Wall Street, thanks to cost cuts and a complex financial arrangement for unloading its enormous debt. But to solidify its comeback and boost sales, Talbots must complete a merchandise and image overhaul aimed at attracting younger customers. And that's a tall order for a brand that many women think of as perfect for their grandmothers.

April 1, 2010

Promotions are an important part of every marketer's email strategy - sales, discounts, discounts with purchases, gifts with purchases, free shipping, etc. These workhorse communications shouldn't be overlooked. They work well to motivate buyers to take actions, but they're not showstoppers. They won't make you stand out from the pack.

Case Study - Weaver's Flooring America
June 1, 2009

Problem: Weaver's Flooring America, a franchise location of retailer Flooring America, sought a more detailed and optimized marketing mix to reconnect with its local customer base. Solution: Outsourced its store and direct marketing planning to a local marketing automation technology and services provider. Results: Gained boost in sales and cost savings from lowered marketing complexity.