Talbots Pushes to Attract a Younger Audience
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After spending last year atop the retail death-watch list, Talbots Inc. is now a favorite on Wall Street, thanks to cost cuts and a complex financial arrangement for unloading its enormous debt. But to solidify its comeback and boost sales, Talbots must complete a merchandise and image overhaul aimed at attracting younger customers. And that's a tall order for a brand that many women think of as perfect for their grandmothers.