Nordstrom

Geolocation to Create a New Form of Clientelling In-Store
December 11, 2013

High-end fashion brands have been replacing decades-old clientelling methodologies (e.g., black books and handwritten index cards) with iPads and customer management systems that provide employees access to customer information on-the-go. Mobile technology enables store associates to both offer the right product or service to consumers at the right time and to transfer customer ownership into a centralized database instead of storing it in the employee's head. In high-end retail environments, where a one-on-one shopping experience is the norm, arming individual sales associates with mobile devices can help increase sales.

Nordstrom is Consumersโ€™ Favorite Fashion Retailer
December 6, 2013

Nordstrom has done it again. According to a new study by Market Force Information the upscale retailer has been voted North America's overall favorite fashion retailer for the second consecutive year. "When Market Force asked consumers to name their overall favorite retailer, Nordstrom ranked No. 1, earning significantly more votes than all of the otherโ€ฆ

Costco, Nordstrom Refuse To Ruin Thanksgiving
November 15, 2013

The holiday shopping pandemonium has commenced. With the holiday shopping season six days shorter this year than last year, retailers have made the decision to open on Thanksgiving night and provide early Black Friday shopping. Wal-Mart, Kmart, Target and others are trying to make the most of the holiday season. However, The Huffington Post Reportsโ€ฆ

Holiday Survey Reveals Shipping and Retail Experience Are Key to Success
October 30, 2013

MarketLive, an e-commerce platform provider, has released its annual online retailer survey and recommendations for the 2013 holiday retail season. Among the many report findings, MarketLive found that an overwhelming majority of holiday shoppers will respond to retailersโ€™ promotions offering free shipping, and they will ultimately shop with the retailer who can guarantee an on-time delivery date and/or the best shopping experience. The survey sample included 1,000 consumer questionnaires. The report illustrates consumer survey results with tactical examples drawn from promotional campaigns by Nordstrom, Sport Chalet, Sephora, Lowe's, Home Depot, Pottery Barn, REI, Restoration Hardware, Amazon.com, Blue Nile and Francesca's.

Retailers Hone in on Ship-to-Store to Fuel Mobile Investments
October 10, 2013

Wal-Mart, Sears and Nordstrom are a few of the many retailers making a bigger bet on ship-to-store efforts this holiday season, driven by the increasing importance of mobile for the brick-and-mortar shopping experience. In addition to helping marketers bolster foot traffic, ship-to-store is influencing how marketers merchandise in-store and offer consumers access to digital tools. Savvy retailers are leveraging mobile to simplify ship-to-store orders and to build loyalty with customers that will hopefully extend after the holidays.

Customer-Centric Approach Drives Tory Burch's Growth
October 2, 2013

Chic apparel and accessories retailer Tory Burch is leveraging digital channels to fuel its dynamic growth. In addition to its thriving e-commerce business, the retailer has opened company-owned brick-and-mortar stores in growing markets such as Hong Kong, Dubai and Singapore, not to mention its wholesale presence in leading department stores such as Bloomingdale's and Nordstrom. Yet there's one constant within all these different channels: a commitment to providing customers the best experience possible.

How Nordstrom Remains Relevant in a Tech-Savvy World
September 24, 2013

Nordstrom Labs is a small team of techies, designers, entrepreneurs, statisticians, researchers and artists whose mission is to discover what will be in the future of retailing. It's one of the most important initiatives underway at Nordstrom, as management looks to build on its legacy of customer service and care in a technological world. Based in Seattle, also the hometown of Amazon.com, Nordstrom is well aware that the future with its tech-savvy consumers will bring many profound changes.

A Beautiful Marriage
September 1, 2013

Buying an engagement ring ranks as one of the biggest purchases a consumer will ever make, both in terms of a sentimental and financial investment. Now imagine going through this entire process online โ€” browsing a website to create the exact ring your future spouse will love, making sure it's sized just right and then paying for it via an e-commerce checkout page. Ritani is trying to make this experience the norm rather than the exception โ€ฆ with a healthy assist from traditional brick-and-mortar storefronts. Leading Ritani's efforts at transforming the traditional retail jewelry store model is Brian Watkins, the company's president.

20-Plus Things to Watch in Retail, Part 1
August 29, 2013

I came across an interesting report last week from marketing communications firm JWT called Retail Rebooted. The report focuses on key trends taking place within the retail industry today. I was most interested in the reportโ€™s "20-Plus Things to Watch in Retail" section, which offers a relatively quick rundown of developments in retail, from innovative business models to shifting consumer behaviors to the latest technology launches. In todayโ€™s blog post (part one of a two-part series), Iโ€™ll recap 10 of these 20-plus things, such as 3-D printing, alternative brand currencies, and click-and-collect shopping.