J.C. Penney
June 15, 2011
Ron Johnson, top retail executive for Apple, is leaving the company in order to fill the role vacated by Myron E. Ullman III, chief executive of J.C. Penney. The switch will occur on November 1, at which time Johnson will leave the company whose retail strategy he spearheaded.
June 8, 2011
Listen in as Bernie Brennan, co-author of “Branded! How Retailers Engage Consumers With Social Media and Mobility," (with Lori Schafer) discusses how leading retailers Macy's, J.C. Penney and Best Buy are meeting the needs of their customers — and generating revenue — by communicating with them via the web, social media and smartphones. This podcast…
May 3, 2011
The Foundry Big & Tall Supply Co., a new specialty retail concept for big and tall men from J.C. Penney, made its retail debut in the Dallas area. Approximately 10 stores are expected to open in the Dallas and Kansas City, Mo., markets by the end of May. The company plans to expand the concept nationwide to 100 stores by 2013, reaching a total of 300 stores over the next five years.
April 28, 2011
The assumption about item-level RFID is that it's perfect for managing inventory all the way from the stockroom to store shelves and through checkout. But if J.C. Penney CIO Ed Robben is right, that approach is wrong.
April 14, 2011
Dollar signs are turning up more often in Facebook ad copy as brands utilize cash giveaways to drive "likes" to their pages. In new examples, Expedia ran an ad touting $1 million in vacation money while Super 8 offered the chance to win $500 and three free nights at its hotels.
April 8, 2011
The Olsen twins are entering the e-commerce style world. Mary-Kate and Ashley Olsen will help design T-shirts for StyleMint, an online recommendation/subscription site set to launch this July.
April 1, 2011
Baby boomers, college students, young professionals, empty nesters — you name a demographic, it's represented on Facebook. As a result, social networking sites, particularly Facebook, present tremendous opportunities for supporting your strategic needs for new customer acquisition every day.
April 1, 2011
Here are just five of several retail trends I learned about at INNOVATE 2011, the Retail Innovation and Marketing Conference sponsored by the National Retail Federation, held last month in San Francisco.
March 28, 2011
Whether e-commerce will flourish on Facebook is a moot point. It’s already happening. By some accounts, Facebook users already have well over $3 billion worth of merchandise available for purchase.
March 15, 2011
Over the past three weeks, there's been a spate of discussion in the search engine marketplace about the reduced quality of Google's natural search results. The discussion has centered around two key issues:
