Gap Hires Abercrombie & Fitch Veteran as its New CMO
January 25, 2016 at 11:46 am

Can seasoned Abercrombie & Fitch marketer Craig Brommers make the Gap more fashionable with today's consumers? Following a sales slide during the holiday season, Gap has named Brommers senior vice president of global marketing for its namesake brand. He succeeds Seth Farbman, who departed a year ago, and went on to helm marketing at digital music…

Gap to Launch Athleta Girl's Clothing Line
January 21, 2016 at 10:38 am

Specialty clothing retailer Gap Inc is to launch a girl's clothing line under its Athleta brand in a bid to capitalize on growth in the U.S. women's active wear category. The Athleta Girl clothing line will include both performance and lifestyle apparel, launching online and in select stores this summer.

Top Fashion CEOs Fear Rising Costs From Climate Change
December 4, 2015 at 9:57 am

The chief executives of seven top clothing companies, including Hennes & Mauritz (H&M), Gap, and Adidas, are calling on governments to agree to a strong climate change deal, saying they fear global warming will drive up their costs. Almost 200 nations are meeting in Paris until Dec. 11, trying to work out a deal to…

Banana Republic's Survival Challenges
November 12, 2015 at 10:28 am

Yesterday, the retail world was abuzz with news of Banana Republic’s continued plummeting comparable sales. The once-shining division of Gap, Inc. has suffered continual sales drops. It didn’t help that a corporate spokesman described Banana Republic’s issues as “product acceptance challenges.” First to respond, led with this epic line: “In the annals of corporate…

Western Retail Giants Restrict Travel to Bangladesh After Attacks
October 19, 2015 at 11:01 am

Business executives from global clothing giants H&M, Inditex and Gap have canceled trips to Dhaka this month after the killings of two foreigners, industry sources said, causing anxiety for Bangladesh's $25 billion garment export sector. Bangladeshi suppliers to the world's top brands said they didn't expect the disruptions to hurt their orders for the year-end Christmas…

Gap's ‘Saving Grace’ is Now in Jeopardy
October 1, 2015 at 10:28 am

Gap's turnaround plan just got a whole lot trickier. The company's shares fell more than 5 percent on Wednesday, after it announced late Tuesday that Old Navy global president Stefan Larsson will be leaving the brand for Ralph Lauren. Analysts agreed that Larsson's exit is a huge loss for Old Navy, a brand he's credited with turning…

Gap Blames Calendar for Struggling Summer Sales
September 8, 2015 at 10:01 am

Gap had another month of disappointing sales. This time it blamed this year's late Labor Day holiday. The big holiday weekend will count toward September's results rather than August, as it has the past three years. Without benefit of Labor Day, Gap reported an overall 3 percent drop in August sales from the prior year, with…

Is Gap a Dead Brand?
August 31, 2015 at 10:59 am

Gap continues to struggle as it reported a drop in second quarter 2015 sales – a sign that their customer base continues to erode. Gap Global reported negative comparable store sales of 6 percent vs. negative 5 percent last year. Banana Republic Global reported negative comparable sales of 4 percent vs. flat last year. Only…

Gap is Latest Company to Phase Out On-Call Scheduling of Employees
August 27, 2015 at 11:57 am

Facing increasing pressure to curb erratic scheduling practices, Gap announced that it would stop requiring employees to make themselves available for last-minute shifts. The move makes Gap the latest retailer to move away from “on-call scheduling,” which regulators, workers’ rights groups and some academics say is detrimental to employees and their families.