Hip British online clothing site Asos became the first European fashion retailer to open an e-tailing outpost inside Facebook. Now, Sarah Townsend will no longer have to leave her Facebook friends behind to buy the $55 baggy sweater she's been eyeing.
Three-and-a-half months after a massive branding fiasco that earned the name "LogoGate," Gap is cleaning house and trying to start fresh. The retailer is swapping out North American President Marka Hansen for Art Peck, who has run Gap's outlet business for the past three years.
Who hasn't been reeled in by the lure of a money-back rebate, reducing the purchase price of that new dishwasher or refrigerator you need? The process sounds so simple, too: Just fill out a rebate form, mail it back with a proof of purchase, then sit back and wait for the check to arrive in the mail. At least so it seems.
Apple has launched a pilot of its EasyPay custom mobile retail software in a trial with Gap subsidiary Old Navy, opening a new market for the iPod touch in hand-held payment transactions.
The value of Facebook and other social media sites to retailers is greater than previously thought, according to a recent survey conducted by Media Logic, a company recognized for specializing in marketing for a social world. After all, Facebook would be the third most populated country in the world if it were, in fact, a country. Therefore, it makes perfect sense for retailers to be involved with the social media site.
I thought I'd open up this month's Editor's Note with a discussion about the daily deal/flash sale/group buying trend that's taking over the internet these days.