A Gap executive at the Mobile Shopping Summit said that the mobile phone is an ideal canvas to engage consumers. For that reason, the company will have a more aggressive budget allocated to the medium next year.
Visa has unveiled a new mobile service for retailers that brings the credit card giant head-to-head with mobile deals players such as Foursquare, Groupon and now eBay. Visa has tested a pilot with the Gap, where the retailer's customers can sign up to receive text-message offers based on spending habits or when or where they swipe their Visa.
It may be an exaggeration that the Gap has had no outstanding marketing since the 1990s. The company has been struggling for years to figure out how to attract younger consumers as well as win back those who have stopped shopping there.
The cross-channel retail industry is at a crossroads. For starters, due to the economic downturn, the past couple of years have been difficult for the retail sector. But that's changing. Retailers are starting to see signs of life and are breathing a sigh of relief. At press time, for example, it was announced that February retail sales increased 0.6 percent over January and 4.2 percent year-over-year, according to the National Retail Federation.
The more active a brand is on Facebook, the better chance consumers will "Like" it. This was the key finding from a recent study on retailers' growth on Facebook and Twitter conducted by marketing agency Media Logic. However, a follow-up study released this month shows that the majority of brands on Facebook saw their growth on the social media site lose steam as the holiday season came and went.
The biggest players in the world of retail have come together to form a Super Friends-like coalition, whose mission is to address the environmental and social impacts of their products. Made up of global retailers like Nike, Wal-Mart, Target and Gap among others, the “Sustainable Apparel Coalition” intends to create a universal Apparel Index that would eventually give retailers the opportunity to publish environmental scoring metrics on their products.
Retail giants, non-governmental organizations, academic experts, and the Environmental Protection Agency are banding together to reduce the social and environmental impacts of apparel and footwear products sold worldwide.
White House | Black Market, a division of Chico's FAS, has announced that Liz Edmiston, has been named senior vice president, general merchandise manager for White House | Black Market.