Barneys New York
From Net-a-Porter's quarterly print magazine Porter to Shopbop's digital editorials that star the likes of Nicole Richie and Rachel Zoe, shoppable publications have become another way for retailers to tell their stories, give customers a look behind the scenes and give their buys a bit more context. Barneys New York has gradually been amping up the original content on its own online editorial site, The Window, and for spring 2015, the world-famous store has announced that it's launching a print edition inspired by the popular web destination of the same name.
Last fall, a young black man was arrested after buying an expensive Ferragamo belt at Barneys New York. The man, Trayon Christian, had saved up from his part-time job to buy the accessory. Even though Christian had proof of purchase and I.D., police (who had reportedly been called by the Barneys cashier) took him to a local precinct and held him. After the case made national headlines, another shopper came forward with similar allegations. The cases of both of the shoppers have now been settled, and Barneys has been found at fault for racially profiling shoppers.
Department store chain Barneys New York created an iPad-specific application to further bring its in-store experience into the digital space. Barneys’ app combines its content site The Window with online shopping to give consumers a rounded impression of the retailer. More retailers are choosing to have their apps connect consumers with the store through more than just e-commerce by providing easy links to content and customer service. "Form factor is incredibly important on mobile," said Matthew Woolsey, executive vice president digital, Barneys New York.
Jay-Z — under increasing pressure to back out of a collaboration with the luxury store Barneys New York after it was accused of racially profiling two black customers — said Saturday he's being unfairly "demonized" for just waiting to hear all of the facts. The rap mogul made his first statement about the controversy in a posting on his website. He's come under fire for remaining silent as news surfaced this week that two young black people said they were profiled by Barneys after they purchased expensive items from its Manhattan store.
Most marketers develop an editorial and promotional master calendar to help organize their upcoming email schedule. You want to have a cadence to your emails and provide recipients with varied products, services and offers. It's a good idea to plan out future communications for a three-month time span. This isn't as daunting as it may sound.
Welcome to Retail Online Integration's third annual list of the best and brightest women in the cross-channel retail industry. The women highlighted on this list are marketing and merchandising professionals, e-commerce experts, and chief executive officers at cross-channel retail companies of all sizes. They've all helped to position their companies to succeed in today's fast-paced cross-channel retail environment.
The Barneys New York biannual warehouse sale is the stuff of legends, and easily one of the most anticipated shopping events in New York City every August and February. But now you can get deals on designer duds all year round, minus the aggressive shoppers throwing elbows at you. Barneys announced it's launching a full-time off-price website. Barneyswarehouse.com will debut this coming Monday, WWD is reporting.
High-end department store Barneys is under fire for featuring a waifish Minnie Mouse in its holiday display rather than the beloved voluptuous, polka dot-sporting rodent of Disney lore. Advocates, plus-sized models and industry veterans alike have condemned Barneys' Minnie makeover into a character more reminiscent of Kate Moss than her full-figured, huggable former self for her debut in the store's Madison Avenue window display on Nov. 14. For the campaign, she's a slinky, sexier Minnie with toothpick legs, long eyelashes and shadowy lids who is draped in a too-short Lanvin mini dress and wearing stilettos thicker than her waist.
Barneys New York announced that it's reached an agreement with the company's largest lender, Perry Capital, its sponsor, Istithmar World, and certain of its other lenders to significantly reduce the company's debt and improve its capital structure. The transaction provides Barneys with significant financial flexibility to prioritize its investment in its operations and grow the business. As part of the agreement, Perry Capital and The Yucaipa Companies have partnered to convert debt for equity in order to reduce Barneys' long-term debt from $590 million to $50 million. As a result, Perry Capital has become the majority owner of Barneys.